Once you are on the A-List, here is how to maximize your results:
1. Organize and optimize your ABM Online attendance.
1.1. Attend as many ABM Online events and appointments as you can!
We are scheduling a minimum of eight per month.
There are three ways to address your priorities:
A. Attend events with a subject matter that is directly relevant to you. Be proactive. Fill as many of your ten appointment slots as possible, ensuring you secure your A priorities first.
B. Attend events that offer the opportunity to connect with decision-makers that are of interest to you even though the subject matter of the event may not be directly linked to your goals. Be clear on who you want to connect with and let us help you get the appointments you want.
C. Broaden your scope, obtain valuable market knowledge and explore connections you would otherwise not prioritize! Be clear in your profile why you are in attendance, then leave your schedule open and see who reaches out. You never know what business potential unexpected connections can create!
THE GOLDEN ABM RULE!
The earlier you register, the better your results. By registering early, you create a more pronounced presence in the ABM Network and give us more time to bring those to the table who are of interest to you.
1.2. Be active and respect the schedules and business interests of those who want to connect with you.
Respond to incoming appointment requests promptly, do not cancel last minute if you can avoid it and attend all meetings you agree to. If you do, you develop a reputation of professional and reliable participation. If you don’t, you achieve the opposite. Each ABMer shows a star rating.
- No Star – This ABMer is inactive and, despite our best efforts, we just cannot get them engaged. When you see no star, select an appointment at your own risk. It may sit there and gather mold.
- One Star – This ABMer is engaged.
- Two Stars – This ABMer is a pro and highly engaged.
- Three Stars – This ABMer is a bona fide ABM Powerhouse Member. Top of the heap!
1.3. Pay attention to our Engagement Team!
It is our job to make sure you are prepared for success. Our Engagement Team takes this responsibility very seriously so please do not ghost us. It’s demoralizing for us and counterproductive for you. Build a relationship with us to increase your ROI and create wins.
1.4. Use your ABM Profile and your ABM Schedule as a flexible tool.
1.4.1. Customize each event profile to drive home what is most important to the audience in each event.
Rather than overwriting the information in all of your profiles when you make edits to one, our system retains each profile. This allows you to pick the most relevant one for each registration and then customize it.
Make your profile interesting. Talk about your successes, keep things fresh, upload a delegate pic and add your bio. Communicate what your procurement needs are, even if procurement is not your objective at ABM and your needs are small. Spell out how working with you or using your business model, product or service can create revenue streams!
1.4.2. Maximize the use of your time.
Be engaged and fill all appointment slots proactively at an event of high relevance to you.
At events of lesser relevance, zero in on a specific connection you want to make. Block the remaining appointment slots or leave them open to show your availability for incoming requests.
Communicate with us who you want to connect with. We will let you know what event to register for or we make sure both of you register for the same.
2. How to work with us, your ABM Team.
Distill your goals for your 12-month membership in collaboration with us and then get active support from us to achieve them!
We love short and regular meetings. Most ABMers meet with their team member every four to eight weeks for 30 minutes for a check-in to see how things are progressing and what may be missing.
If you wish to meet with us regularly, let us know what time, day and frequency works best for you and we will send you an Outlook meeting series with a Zoom link. It is easier to change or cancel a meeting in a series than to schedule each one individually.
Alternatively, you can also just book a meeting with whoever whenever. You can find our bookable calendar links on the contact page.
3. Drive the agenda!
The ABM Online line-up is created in consultation with you based on your needs. Talk to us about creating an ABM Online event that drills down what you want to achieve. ABM Powerhouse Members can co-brand events.
4. Bring a tag team partner!
A-Listers do not pay for a second ABM Online delegate. Hence two members of your team can attend each one. You are more than welcome to bring a person representing a different department of your business or your community.
5. Learn, share and deepen your relationships!
ABM A-Listers attend ABM Uncensored for free. ABM Uncensored is a dialogue forum that prepares the common ground for truly exceptional relationships by gaining a deeper understanding of each other, sharing history and legacy as well as each other’s roles, backgrounds, priorities, and motivations.
6. Share your ABM Client code with others in your organization.
ABM A-Listers can share their membership with anybody in their organization, no matter what the department or region. This allows the pursuit of whatever broad array of business goals you set.
We work with one decision-maker in each organization. In medium and large organizations with more than one business stream, we work with up to two. Our key contacts are then free to coordinate ABM participation with their teams.
7. Amplify your profile and become a member of the ABM Powerhouse.
We recognize companies and communities that improve ABM’s productivity and strengthen its vitality through the creation of multi-dimensional business opportunities and relationships.
- Recognition as a Powerhouse Member on the ABM website and at ABM events (both ABM Classic and ABM Without Borders);
- Opportunity to partner on ABM Online events, raising your profile by promoting your brand, business models, and partnership opportunities; and
- Access to exclusive Powerhouse events.